Determining the skills of a decision-making team to analyze valid user feedback and improve mobile applications.
Keywords:
Skills, Decision-making, User opinions, Mobile applications, Ogood scalingAbstract
Analysis of user feedback is a critical component in the continuous improvement of mobile applications. This article presents a study aimed at evaluating and determining the necessary skills of a decision-making team tasked with analyzing and extracting value from user opinions to enhance mobile applications. The semantic differential model proposed by Ogood is used as a scaling tool to identify dimensions, rank, and assess individual and group competencies that influence the quality of analysis and the implementation of improvements. The results reveal the critical skills that teams should develop to optimize feedback interpretation and ensure effective decision-making in mobile app development. Finally, practical implications and recommendations for training and managing these teams are discussed.
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Copyright (c) 2025 Alionuska Velázquez Cintra, Ailyn Febles Estrada, Juan Pedro Febles Rodríguez
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